“People do not want truth and honesty, no matter how much we hear such nonsense endlessly repeated. They want their imaginations to be stimulated" - Robert Greene, The Laws of Human Nature
People don't want your facts and features, they want stories.
Non-fiction, fiction, news, documentaries. These are all merely labels that help us categorise stories. But in essence, they are all the same, they're all stories. The difference is how they're framed. It's the same with marketing.
Successful storytellers have a clear picture of the person on the receiving end of the story and their perspective on the World. It's difficult to tell a story that changes somebody's perspective. Easier to tell a story that fits with the existing perspective.
Are you telling stories or broadcasting facts?
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