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Obsess over the problem, not the solution

Liam Curley
Liam Curley
1 min read
Obsess over the problem, not the solution
“If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” - Albert Einstein

Many founders fall in love with their solution, and many marketers focus on what the product does rather than what the prospect wants.

All bad cold emails and LinkedIn messages have the same thing in common. The sender writes about themselves and what they want, with little about what the receiver needs.

Read the copy on your homepage and sales pitch. Do you write about the problem and solution, the value that the reader gets from using your product? Or is it all about you and your product?

"The more you learn about what people want before you build anything, the less time and effort you spend redundant code, hundreds of hours of irrelevant meetings, and negative emotions of team members when they realise they wasted their blood, sweat, and tears on something nobody wanted." Tomer Sharon, Validating Product Ideas

Sharon's quote is about building software, but it applies to marketers and salespeople. The better you understand what your customers want, the easier it is to write a persuasive pitch that pinpoints 'the want' and positions your product as the solution to the itch they've been waiting to scratch.