Every Beer is Pure In the early 1900s, all brewing companies used the same word in their headlines: Purity. There was no contrast whatsoever. One of them was Schlitz. A company that was struggling with sales due to its lack of differentiation. That was until they hired the legendary copywriter
"The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come…” - Steve Jobs Steve Jobs was the master storyteller. But, what you may not appreciate was how he used visuals to propel the story.
This story starts with Renee. There's a major problem in hospitality; The Great Resignation. People are leaving jobs for an extra dollar per hour. A nightmare for restaurant owners. Renee is building a product to solve high employee churn rate. Clear problem and a solution that works. That's a successful
Your customer told you that you're too expensive. It's not true, but it's useful feedback. You can use this as a springboard to double sales, or sinking sand with downward trajectory. The junior marketer responds like this: "I can't sell this product. I'll speak to my boss and ask if