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Visual storytelling like Steve Jobs

"The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come…” - Steve Jobs Steve Jobs was the master storyteller. But, what you may not appreciate was how he used visuals to propel the story.

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Storytelling with data

This story starts with Renee. There's a major problem in hospitality; The Great Resignation. People are leaving jobs for an extra dollar per hour. A nightmare for restaurant owners. Renee is building a product to solve high employee churn rate. Clear problem and a solution that works. That's a successful

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You're not too expensive

Your customer told you that you're too expensive. It's not true, but it's useful feedback. You can use this as a springboard to double sales, or sinking sand with downward trajectory. The junior marketer responds like this: "I can't sell this product. I'll speak to my boss and ask if

You're too expensiv
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Creativity, decision making, and pricing options

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Your free referral marketing template

Your free referral marketing template
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Marketing lessons from the rise of the Premier League

Towards the end of the 1980s, English football was at an all-time low. UEFA issued a 5-year ban on English clubs participating in European competitions due to hooliganism. The national sport was better known for fighting off the pitch than anything happening on it. In 1992, the combined revenue of

Marketing lessons from the rise of the Premier League
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Space - A friend and enemy

Clean white space does wonders for brand image. But, in some situations, white space holds you back. The mere visit to an Apple store broadcasts the aesthetic power of space. Placing a product in clean white space elevates perception of prestige and quality. [1] You also know that context influences

Space - A friend and enemy
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The Spotify Business Model

In 1982, Blondie would go on tour to sell a record. In 2022, Drake will make a record to sell a tour. The music industry has changed, and the business model has flipped. Some of that is to do with how you consume music. The mass-market used to buy vinyl,

The Spotify Business Model
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Creating Personas that actually help you sell your product

> “If there’s no research behind a persona, I prefer a more direct name for it. I like to call it a bullshit persona. You start with a bullshit persona, you do your research, and only then do you have a persona. If you skip research, you’re just left

Creating customer personas that actually help you sell a product