"The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come…” - Steve Jobs Steve Jobs was the master storyteller. But, what you may not appreciate was how he used visuals to propel the story.
This story starts with Renee. There's a major problem in hospitality; The Great Resignation. People are leaving jobs for an extra dollar per hour. A nightmare for restaurant owners. Renee is building a product to solve high employee churn rate. Clear problem and a solution that works. That's a successful
Your customer told you that you're too expensive. It's not true, but it's useful feedback. You can use this as a springboard to double sales, or sinking sand with downward trajectory. The junior marketer responds like this: "I can't sell this product. I'll speak to my boss and ask if
Towards the end of the 1980s, English football was at an all-time low. UEFA issued a 5-year ban on English clubs participating in European competitions due to hooliganism. The national sport was better known for fighting off the pitch than anything happening on it. In 1992, the combined revenue of
Clean white space does wonders for brand image. But, in some situations, white space holds you back. The mere visit to an Apple store broadcasts the aesthetic power of space. Placing a product in clean white space elevates perception of prestige and quality.  You also know that context influences
In 1982, Blondie would go on tour to sell a record. In 2022, Drake will make a record to sell a tour. The music industry has changed, and the business model has flipped. Some of that is to do with how you consume music. The mass-market used to buy vinyl,
> “If there’s no research behind a persona, I prefer a more direct name for it. I like to call it a bullshit persona. You start with a bullshit persona, you do your research, and only then do you have a persona. If you skip research, you’re just left