"How do you translate years of expertise into a simple story (that sells)?"
Hey! I'm Liam, and I'm obsessed with answering this question.
Each month, I break it down into topics and deep dive into them with a weekly newsletter.
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Every Beer is Pure In the early 1900s, all brewing companies used the same word in their headlines: Purity. There was no contrast whatsoever. One of them was Schlitz. A company that was struggling with sales due to its lack of differentiation. That was until they hired the legendary copywriter
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